Young Guy #33 The New Generation

Daddy B. Nice's #33 ranked Southern Soul Artist



Portrait of Young Guy #33 The New Generation by Daddy B. Nice
 


"Take Heed"

Young Guy #33 The New Generation

July 1, 2024:

Young Guy Enters The Southern Soul New Generation Top 100 Artists chart at #33!



Listen to Young Guy singing "Take Heed" on YouTube.

June 22, 2024:

Daddy B. Nice's Profile:

The rise of Young Guy and his smash single "Take Heed" (six million YouTube views and counting) has certainly caught me by surprise. When it charted on my Top 10, I thought both the artist's name and the song's title were self-defeatingly obscure. I remember feeling compelled to add a parentheses after the title with the words "the same thing..." so that fans who had heard it somewhere could associate it with something in the title. "The same thing," of course, being the oft-recorded southern soul meme, "The same thing it took to get her, the same thing it'll take to keep her".

That Young Guy was joining such a long queue of tradition also lulled me to sleep on the "guy," although I was alert enough to write that "Take Heed" was done with "astonishing depth and maturity" and could become "a career cornerstone," to which I believe any well-versed southern soul fan would agree.

I mentioned two potential influences (this was June of 2023, by the way): Calvin Richardson and Stan Butler, Richardson for his smooth RnB and hiphop production shadings and Butler for his long yet riveting monologues. It's the long, talking introduction to "Take Heed" that gives the project its extra dimension.

But the artist and classic song I believe best mirrors, reveals and even portends the staying power of "Take Heed" is Ronnie Bell's "I'll Pay The Shipping Cost," which once upon a time had an eye-popping six million views but now has (yawn) something like twenty-two million views. Mind you, we're talking page views, not record sales. But if there's any doubt page views translate to revenue, only reference Ronnie Bell's presence on southern soul's most lucrative tour, the Blues Is Alright.

So much in the art of southern soul is dependent on the realism and veracity of the song (at root its originality), not the technical aspects of production, as in so many other genres. That's a crude generalization begging for an exception, of course, but it is in the veracity department that "Take Heed" and "Shipping Cost" excel. Their narrators (the singers) reach out and grab you with an almost physical presence. Musically, "Take Heed" is obviously better than "Shipping Cost," but again that's not the measuring stick at this level. Will it resound like the latter?

The signs are good for Young Guy. Without even a debut album to his credit. the Joliet, Illinois-born, Mississippi-bred, former hiphop artist is already headlining small, multi-act venues, the vast majority of revelers requesting "Take Heed". The singles keep coming, and they're getting better and better (see Recommended Tracks, right-hand column). "100 Missed Calls" is charting at a lofty #3 in Daddy B. Nice's Top 10 Singles as this is being written. But "Take Heed" is heads-and-shoulders above them all---towering over them---and with "Take Heed's" success Young Guy has made the hernia-popping leap to musical legitimacy.

SouthernSoulRnB.com - Chitlin' Circuit Southern Soul Music Guide

--Daddy B. Nice


Honorary "B" Side

"Lay Low Play Slow "




5 Stars 5 Stars 5 Stars 5 Stars 5 Stars 
Sample or Buy Take Heed by  Young Guy #33 The New Generation
Take Heed


CD: Take Heed (The Single)
Label: Southern Playa Ent.

Sample or Buy
Take Heed (The Single)


4 Stars 4 Stars 4 Stars 4 Stars 
Sample or Buy Lay Low Play Slow  by  Young Guy #33 The New Generation
Lay Low Play Slow


CD: Lay Low Play Slow (The Single)
Label: Southern Playa Ent.

Sample or Buy
Lay Low Play Slow (The Single)


5 Stars 5 Stars 5 Stars 5 Stars 5 Stars 
Sample or Buy 100 Missed Calls  by  Young Guy #33 The New Generation
100 Missed Calls


CD: 100 Missed Calls (The Single)
Label: Southern Playa Ent.

Sample or Buy
100 Missed Calls (The Single)


5 Stars 5 Stars 5 Stars 5 Stars 5 Stars 
Sample or Buy Blame On Me  by  Young Guy #33 The New Generation
Blame On Me


CD: Blame On Me (The Single)
Label: Southern Playa Ent.

Sample or Buy
Blame On Me (The Single)


5 Stars 5 Stars 5 Stars 5 Stars 5 Stars 
Sample or Buy Mr. Truck Driver   by  Young Guy #33 The New Generation
Mr. Truck Driver


CD: Mr. Truck Driver (The Single)
Label: Southern Playa Ent.

Sample or Buy
Mr. Truck Driver (The Single)


4 Stars 4 Stars 4 Stars 4 Stars 
Sample or Buy Charlie You Won't Understand by  Young Guy #33 The New Generation
Charlie You Won't Understand


CD: Charlie You Won't Understand (The Single)
Label: Southern Playa Ent.






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