Big Yayo #16 The New Generation

Daddy B. Nice's #16 ranked Southern Soul Artist



Portrait of Big Yayo  #16 The New Generation by Daddy B. Nice
 


"Boots On Song (feat. Omar Cunningham)"

Big Yayo #16 The New Generation

See the chart.

Listen to Big Yayo singing "The Boots On Song" on YouTube.

January 1, 2022: Daddy B. Nice's Profile

Like many others who gravitate to producing music, Chris Mabry (aka Big Yayo) had a yen to perform, a youthful propensity that only gained in strength as he saw his songs flowering on record and acted out onstage through the vocals of fellow Jackson-area musicians like Stevie Jackson (Stevie J), Dave Mack, LaMorris Williams and Jawonn Smith (J-Wonn). The records resounded through the early teens, each one greater than the last: Stevie J's "Because Of Me," Dave Mack's "Booty Talking," LaMorris Williams' stunning "Impala," and, pre-eminently, the collaboration with debut singer/songwriter J-Wonn on "I Got This Record".

With his success as a producer of southern soul established, Mabry went about becoming Big Yayo the performer. In his first video as Big Yayo, the collaboration with J-Wonn on "Cowgirl," he still looks producer "straight," even wearing a sport coat in some of the segments. But the twangy voice with the great sense of timing is already there, hinting at what was to come: one of the most astonishing ascents in contemporary southern soul music.

Nowadays Big Yayo has one of the most flamboyant "looks" in southern soul. Cowboy hat, long and wild beard, sunglasses, and of course boots. Along with Jeter Jones (the "king of trailride blues") and others, he's championed southern soul's increasing affinity for country life and cowboy trimmings. And beginning with "Cowgirl," Big Yayo has released one blockbuster single after another: "All Right (Let's Get Out Of This Club)," "The Remix" (a redo of "Impala"), the bass-heavy, jamming "Boots On Song" (with some 5 million YouTube views), the Brian Wilson-like "Bedroom Rodeo" (with Omar Cunningham and Gentry-Jones), the nasty "Get It" (in the tradition of "Booty Talking"), the endearing and bravely minimal "A Little Freaky". and new singles ("Good Wood," "Crazy Fool") continue apace. A new album (his second), ELECTRIC COWBOY, came out in 2021, incorporating many new tunes not contained in his first, SOUTHERN CLASSIC, in 2016. All this from an artist who was not even ranked in the Top 100 (00's-10's) chart.

Here's an entry on Big Yayo from Daddy B. Nice's latest Top 10 Singles:

**************

Daddy B. Nice's Top 10 "BREAKING" Southern Soul Singles For. . .

-------January 2022-------

....5. "Good Wood"-----Big Yayo feat. Kenne' Wayne.

Wayne and Yayo sound as good as The Isley Brothers on this one. Mabry's (Big Yayo's) synthesized instrumental flourishes update the sound but even better is the harmony line Yayo finds on their choruses. All Yayo does is make hits, and with remarkable consistency. That is why he's now the newest entry (at #16) in Daddy B. Nice's Top 100 Countdown: The New Generation.

Listen to Big Yayo and Kenne' Wayne singing "Good Wood" on YouTube.

**************

For the latest updates on Big Yayo, including CD reviews and contemporaneous reports, scroll down to the "Tidbits" section. To automatically link to Big Yayo's charted radio singles, awards, CD's and other citations on the website, go to "Big Yayo" in Daddy B. Nice's Comprehensive Index.

************

--Daddy B. Nice


About Big Yayo #16 The New Generation

Chris Mabry (aka Big Yayo) made his name as a southern soul producer in Jackson, Mississippi with a series of records that helped define the careers of some of the genre's most talented young performers. The run began in 2008 with Stevie J.'s "Because Of Me." At heart a pop song with a beautiful refrain-—lyrically, a vivid portrayal of an uninterested, uncommitted lover--"Because Of Me" became Stevie J's most acclaimed song, the tune that catapulteded him from a respected guitarist into a bonafide southern soul star.

Then, in 2009 and 2010, came LaMorris Williams’ stately “Impala,” originally called “We Can Do It,” an even more sophisticated pop anthem positively dripping in soul. It became a spectacular debut for the uber-talented, onetime gospel singer (The Williams Brothers).

Then, in 2012, came Dave Mack's "Booty Talking," featuring a vocally-enhanced Big Yayo on a funky techno jam with a driving, bass-propelled beat. As a melody it was nowhere in the same park as "Because Of Me" or "Impala," but its rough-and-tumble, macho sound, powerfully aided by Dave Mack's gunny-sack tenor, forged a powerful dance-floor groove.

Yayo added to and even exceeded his rapidly-growing legacy when, in 2013, his young protégé, J’Wonn, put out a career-making tune, “I Got This Record,” that conveyed a youthfulness and sensitivity that southern soul had never heard before. It was a song that could hold its own with the best of any genre, a once-in-a-lifetime kind of record that helped bring a generation of Deep South millennials into the "grown folks"/southern soul scene.

They toured together intensively through the last half of 2015, after Big Yayo released his dance single, "Cowgirl.", the jewel of Big Yayo's debut CD, SOUTHERN CLASSIC. "Cowgirl" was still topping some radio charts a year after its release and January 15 #1-charting. "Southern soul electronica," your Daddy B. Nice dubbed it. And while its dance and techno edge might have had blues purists rolling their eyes, the song succeeded fabulously where it counted, on the radio and onstage.

Big Yayo's Southern Classic debuted in 2015 and gained a four-star ranking (scroll down this page to Tidbits) here in early 2016.

Yayo's second LP, Electric Cowboy, debuted in early 2021, bringing fans of the former producer of Stevie J, LaMorris Williams and J-Wonn up-to-date on the half-decade of music Big Yayo (aka Chris Mabry) had released since he became a bonafide performer. Like one of his models, producer-performer Bigg Robb, Big Yayo vacillated between his natural voice and synthesizer-enhanced vocals while cultivating two distinct types of material: bass-heavy, funky jams for gritty dance-floor fans and ethereal, melodic ballads with all the ambient trimmings. Examples of the former were "The Boots On Song," which became Yayo's go-to, signature song of the last couple of years, and "I'm Your Man". Examples of the latter were the brilliant and stately "Bedroom Rodeo".


Tidbits

1. Big Yayo on YouTube

Listen to Big Yayo, Rosalind Candy and J-Wonn singing "Cowgirl (Remix)" on YouTube.

Listen to Big Yayo and Kenne' Wayne singing "Good Wood" on YouTube.

Listen to Big Yayo singing "Get It" on YouTube.

Listen to Big Yayo, Gentry-Jones and Omar Cunningham singing "Bedroom Rodeo" on YouTube.

Listen to Big Yayo and Omar Cunningham singing "The Boots On Song" on YouTube.

Listen to Big Yayo and J-Wonn singing "Cowgirl" on YouTube.

Listen to Big Yayo and J-Wonn singing "Cowgirl" live onstage in Pickens, Mississippi.

Listen to Big Yayo singing "All Right" on YouTube.

Listen to Big Yayo and Dave Mack singing "Booty Talking" on YouTube.

Listen to Big Yayo and J-Wonn singing "Cowgirl" live onstage in Dothan, Alabama on YouTube.

Listen to Big Yayo singing "Crazy Fool" on YouTube.

2. Best Collaboration 2017



February 28, 2018:

Daddy B. Nice Announces THE WINNERS of the 2017 (11th Annual) SOUTHERN SOUL MUSIC AWARDS.

Best Collaboration

Top Contenders

“Need A Mr. Do Right” ----- Sharnette Hyter & Big Cynthia
“Shake Something (Remix)” ----- J. Red, Columbus Toy & Ms. Lady Blues
“Do You Want Somebody?” ----- Alonzo Reid & LaKeisha Burks
“I Can’t Be Faithful” ----Big Pokey Bear & Bishop Bullwinkle
“Old Man’s Sweetheart” ----- Coco & Big Yayo
"In The Mood" ----- Pokey Bear & Cupid
“You’re The One, Baby” ----- O.B. Buchana & Lomax
“If You Need Some” ----- J. Red & Ms. Mini
“Lit” ---- Big Pokey Bear & Cupid
“Going Down Slow” ------ Sir Charles Jones & Wendell B.
“Hold On” ------ Sharnette Hyter & Joe Tex II
“Turn It Out” ----- J. Red & Sir Charles Jones
“Super Woman” ---- David J. & Geno Wesley
“Put It On Paper” ---- Sharnette Hyter & Patrick Henry
“Bedroom Rodeo (Remix)” ----- Big Yayo, Gentry Jones, Omar Cunningham
“Pretty Girl” ----- J-Wonn & Tucka
“Go On And Get It” ----- Ra’Shad The Blues Kid (w/ L.J. Echols)
“Watch My Boots Pt. 2” ----- Deacon Dukes, Jeter Jones, Big Lee, Pokey Bear
“All I Want Is You” ----- Pokey Bear & Crystal Thomas
"Call My Name" ----- Sharnette Hyter & J. Red

Best Collaboration: Big Yayo, Gentry Jones & Omar Cunningham for "Bedroom Rodeo"

Listen to Big Yayo, Gentry Jones & Omar Cunningham singing "Bedroom Rodeo" on YouTube.
See Big Yayo's other nominations in Daddy B. Nice's Best of 2017.

SouthernSoulRnB.com - Chitlin' Circuit Southern Soul Music Guide

3. 4-star CD Review


March 14, 2016:

BIG YAYO: Southern Classic (Saviour) Four Stars **** Distinguished debut by a new southern soul artist.

Chris Mabry (aka Big Yayo) made his name as a southern soul producer in Jackson, Mississippi with a series of records that helped define the careers of some of the genre's most talented young performers. The run began in 2008 with Stevie J.'s "Because Of Me." At heart a pop song with a beautiful refrain-—lyrically, a vivid portrayal of an uninterested, uncommitted lover--"Because Of Me" became Stevie J's most acclaimed song, the tune that catapulteded him from a respected guitarist into a bonafide southern soul star.

Then, in 2009 and 2010, came LaMorris Williams’ stately “Impala,” originally called “We Can Do It,” an even more sophisticated pop anthem positively dripping in soul. It became a spectacular debut for the uber-talented, onetime gospel singer (The Williams Brothers).

“Here’s a story a lot of y’all gonna find hard to believe,” LaMorris voice-overs. “Me and my buddy Big Yayo was riding back from a show I did up in the Delta....”

It was the first time Yayo had been mentioned in a major southern soul song, and (as it turned out) it signified a powerful contribution.

And musically, who can forget the opening bars to "Impala"? The glacial tempo, the bare-naked bass, then--at the end of the opening chords--the distinctive twinkling of some (what?) keyboard exotica, the musical equivalent of TinkerBelle spreading fairy dust in the air. And from that bare-boned beginning a musical extravaganza sprang to life, culminating in: "You can make me holla / In the back of my Impala."

The basic musical structure was Big Yayo's. We know that now because his new album, SOUTHERN CLASSIC, gives us the blueprint for LaMorris's hit in what is almost certainly the tune's (roughly speaking) first incarnation, called somewhat cryptically "The Remix". (The contrasts between LaMorris' and Big Yayo's versions of "Impala," by the way, are fascinating, and a testament to the artistry of each.)

Then, in 2012, came Dave Mack's "Booty Talking," featuring a vocally-enhanced Big Yayo on a funky techno jam with a driving, bass-propelled beat. As a melody it was nowhere in the same park as "Because Of Me" or "Impala," but its rough-and-tumble, macho sound, powerfully aided by Dave Mack's gunny-sack tenor, forged a powerful dance-floor groove. Never released on an album, "Booty Talking" is also featured intact on SOUTHERN CLASSIC.

Yayo added to and even exceeded his rapidly-growing legacy when, in 2013, his young protégé, J’Wonn, put out a career-making tune, “I Got This Record,” that conveyed a youthfulness and sensitivity that southern soul had never heard before. It was a song that could hold its own with the best of any genre, a once-in-a-lifetime kind of record that helped bring a generation of Deep South millennials into the "grown folks"/southern soul scene.

In one fell swoop, "I Got This Record"'s success doused the commonly-expressed fear at the time that southern soul might be dying along with its aging, baby-boomer audience. Big Yayo told your Daddy B. Nice that he manages J'wonn, and every time we've talked, J'Wonn's been with him. They toured together intensively through the last half of 2015, after Big Yayo released his dance single, "Cowgirl.". More on Big Yayo's history can be found in Daddy B. Nice's Artist Guides to J'Wonn and LaMorris Williams..

The undisputed jewel of Big Yayo's debut CD, SOUTHERN CLASSIC, is the dance jam "Cowgirl," the great duet with J'Wonn (with a little T-Baby), which is still topping some radio charts a year after its release and January 15 #1-charting here.

"Southern soul electronica," your Daddy B. Nice dubbed it. And while its dance and techno edge might have blues purists rolling their eyes, the fact is the song has succeeded where it counts, on the radio and in the clubs.

As a whole, however, SOUTHERN CLASSIC is a little disappointing and anti-climactic after the great contemporary hits cited above. The tracks on this set are more interesting for what they reveal about Yayo's creative sources: early rock and roll and R&B, primarily uptempo, or--if slow--more middle-class-dreamy than lowdown-bluesy.

Thus, we get the doowoppy, Sha-Na-Na-like "Stepping Out," which is fun to listen to, but doesn't really work. Or the slightly different case of "Come And Get It," which has the added attraction of featuring J'Wonn. Heavy on bass, with a propulsive beat like "Booty Talking," you nevertheless can't help thinking that if "Booty Talking" and "Come And Get It" were pears in a produce stand, the "Booty Talking" pear would taste a little better.

Which is to say, yeah, judged harshly SOUTHERN CLASSIC is a collection of out-takes, tracks without much hit potential, or they would have been released by now. SOUTHERN CLASSIC is no BEAT FLIPPA: I GOT THE BLUES, VOL. 1, for example. (There may never be another album like that, even from Beat Flippa.)

And yet, SOUTHERN CLASSIC is generous, eminently-listenable, chock full of fascinating insights into the directions of electronic and dance-oriented southern soul. Charming oddities like "Lay Around" (feat. Dave Mack) and "It's All Right" (first released on J'Wonn's I GOT THIS RECORD LP) (which your DBN dubbed a "horny, rainy-day" kinda song) alternate with the throwback, Gamble/Huff-like "Just Like Heaven" (feat. Napoleon) and the rambunctious, hip-hoppy "Ride" (feat. Coco & Suga Kee).

I like what Big Yayo has to say in "The Remix".

...And back then, we were riding around in that old blue Expedition. It was me, J'Wonn, Dave Mack, T-Baby & Prince Ti. I mean we had drove that thing all over the country. And what we did, or what we were doing, was just looking for good people to have some fun with.

And that he has done. Thank you, Big Yayo.

--Daddy B. Nice

Sample/Buy Big Yayo's SOUTHERN CLASSIC at iTunes.

Sample/Buy Big Yayo’s SOUTHERN CLASSIC CD at Amazon.

To automatically link to the various awards, citations and other references to Big Yayo on the website, go to Daddy B. Nice's Comprehensive Index.

************

SouthernSoulRnB.com - Chitlin' Circuit Southern Soul Music Guide

4. New Album Alert! Electric Cowboy


January 1, 2021:

New Album Alert!


Buy Big Yayo's new ELECTRIC COWBOY album at Apple.

ELECTRIC COWBOY TRACK LIST:

1
On The Track (Intro)

2
Get It (feat. Stephanie Luckett)

3
Cake

4
The Boots On Song (feat. Omar Cunningham)

5
I'm Your Man

6
New 2 Someone Else

7
Grown Man Business

8
A Little Freaky

9
Bedroom Rodeo (feat. Gentry-Jones)

10
I Need A Freak

11
Don't Whip It (feat. Mr. Shell)

12
She Wants A Man (feat. Mr. Dean)

13
No Getting Over Me

Daddy B. Nice notes:

Big Yayo's Southern Classic album featuring the hit single "Cowgirl" debuted in 2015 and gained a four-star ranking (scroll down this page) here in early 2016. There is nothing quite as compelling as "Cowgirl," which featured Yayo, his young prodigy J-Wonn and female singer T-Baby over a mesmerizing dance track, on Big Yayo's new sophomore collection, ELECTRIC COWBOY.

However, ELECTRIC COWBOY brings fans of the former producer of Stevie J, LaMorris Williams and J-Wonn up-to-date on the half-decade of music Big Yayo (aka Chris Mabry) has released since he became a bonafide performer, and it delivers the superior album.

Like his sometime model, producer-performer Bigg Robb, Big Yayo vacillates between his natural voice and synthesizer-enhanced vocals while cultivating two distinct types of material: bass-heavy, funky jams for gritty dance-floor fans and ethereal, melodic ballads with all the ambient trimmings.

Examples of the former are "The Boots On Song," which has become Yayo's go-to, signature song of the last couple of years, and "I'm Your Man".

Examples of the latter are the brilliant and stately "Bedroom Rodeo" and a newly-penned gem, "Cake," which rates among the best on the set. Another new song, "A Little Freaky," is a complete surprise. Yayo sings, without any enhancement and very little instrumental fanfare, a ballad as touching as you'll hear in 2021.

"Grown Folks Business," with a chorus that will get inside your head and never leave, treads the middle-ground between the bass-punching rhythm track of "Boots On" and the silky chorus harmonies of "Bedroom Rodeo," and a third style, represented on this disk by "Get It," mimics the high-tempo dance-groove of "Cowgirl".

The duo of Gentry-Jones assists on "Bedroom Rodeo" and Mr. Shell shows up on "Don't Whip It," with a guitar-strumming treble phrase grafted onto a rocking, "Boots On"-like rhythm track. Yayo's cover of the Ronnie Milsap classic "No Getting Over Me" sounds a little pedestrian after Tucka's resplendent version of a year ago, but overall ELECTRIC COWBOY makes a strong claim for Big Yayo's emergence as one of the finest new singer/songwriters in contemporary southern soul.

Listen to all the tracks from Big Yayo's new ELECTRIC COWBOY album on YouTube.

SouthernSoulRnB.com - Chitlin' Circuit Southern Soul Music Guide




Honorary "B" Side

"Cowgirl Remix (feat. Rosalyn Candy & J Wonn) "



5 Stars 5 Stars 5 Stars 5 Stars 5 Stars 
Sample or Buy Boots On Song (feat. Omar Cunningham) by  Big Yayo  #16 The New Generation
Boots On Song (feat. Omar Cunningham)


CD: Electric Cowboy
Label: Mabry Music

Sample or Buy
Electric Cowboy


5 Stars 5 Stars 5 Stars 5 Stars 5 Stars 
Sample or Buy Cowgirl Remix (feat. Rosalyn Candy & J Wonn)  by  Big Yayo  #16 The New Generation
Cowgirl Remix (feat. Rosalyn Candy & J Wonn)


CD: Cowgirl Remix (The Single)
Label: Mabry Music

Sample or Buy
Southern Classic


5 Stars 5 Stars 5 Stars 5 Stars 5 Stars 
Sample or Buy A Little Freaky by  Big Yayo  #16 The New Generation
A Little Freaky


CD: Electric Cowboy
Label: Mabry Music

Sample or Buy
Electric Cowboy


5 Stars 5 Stars 5 Stars 5 Stars 5 Stars 
Sample or Buy All Right (Let's Get Out Of This Club) by  Big Yayo  #16 The New Generation
All Right (Let's Get Out Of This Club)


CD: Southern Classic
Label: Savior Music Group

Sample or Buy
Southern Classic


5 Stars 5 Stars 5 Stars 5 Stars 5 Stars 
Sample or Buy Bedroom Rodeo (feat Gentry-Jones & Omar Cunningham by  Big Yayo  #16 The New Generation
Bedroom Rodeo (feat Gentry-Jones & Omar Cunningham


CD: Electric Cowboy
Label: Mabry Music

Sample or Buy
Electric Cowboy


5 Stars 5 Stars 5 Stars 5 Stars 5 Stars 
Sample or Buy Cowgirl (feat. J-Wonn) by  Big Yayo  #16 The New Generation
Cowgirl (feat. J-Wonn)


CD: Southern Classic
Label: Saviour Music Group

Sample or Buy
Southern Classic


5 Stars 5 Stars 5 Stars 5 Stars 5 Stars 
Sample or Buy Get It by  Big Yayo  #16 The New Generation
Get It


CD: Electric Cowboy
Label: Mabry Music

Sample or Buy
Electric Cowboy


5 Stars 5 Stars 5 Stars 5 Stars 5 Stars 
Sample or Buy Good Wood (The Single) feat. Kenne' Wayne by  Big Yayo  #16 The New Generation
Good Wood (The Single) feat. Kenne' Wayne


CD: Good Wood (The Single)
Label: Mabry Music

Sample or Buy
Good Wood (The Single)


5 Stars 5 Stars 5 Stars 5 Stars 5 Stars 
Sample or Buy The Remix (Impala) by  Big Yayo  #16 The New Generation
The Remix (Impala)


CD: Southern Classic
Label: Savior Music Group

Sample or Buy
Southern Classic


Browse Through
Daddy B. Nice's
'Bargain CD' Store


©2005-2022 SouthernSoulRnB.com

All material--written or visual--on this website is copyrighted and the exclusive property of SouthernSoulRnB.com, LLC. Any use or reproduction of the material outside the website is strictly forbidden, unless expressly authorized by SouthernSoulRnB.com. (Material up to 300 words may be quoted without permission if "Daddy B. Nice's Southern Soul RnB.com" is listed as the source and a link to http://www.southernsoulrnb.com/ is provided.)